Do I Need a Website in the Social Media Era?

Do I Need a Website in the Social Media Era?

People often wonder if it makes sense to have a website in an era where Facebook and a thousand other social networks dominate. The answer is a resounding YES – and i’m not just saying that because I’m a web developer.

The first reason is the most obvious: a website has now assumed the same importance as a business card. It serves to let you know in person, to show that the company really exists, to appear trustworthy and establish a relationship of trust with the user. The way in which we present ourselves through our website is the equivalent of the first impression when we meet someone face to face. And a good impression is essential because if a site doesn’t convince, it won’t get a second chance.

Precisely for this reason today it is no longer enough to entrust one’s online presence to a simple showcase site, with the usual four company pages. Internet users are now used to interacting, accessing the information they are looking for in real time, and they want quick answers.  Social networks are now invaluable. But even they alone are not enough!

 

You are not master of your visibility

On social networks you have no control over your visibility. Let me be clear – Facebook does not look after small business’. 90% of your audience won’t even see your posts. And what if Facebook closes tomorrow?

Facebook, Twitter or Instagram could change their terms and conditions of use tomorrow and you could find yourself with fewer visits or less like. It’s already happened:  In the early days Facebook posts were well spread and were viewed by a large audience without the need to make paid campaigns. Now if a post is not sponsored no one sees it anymore!

On Facebook and many other social networks, to get visibility you have to pay while with a website you can get good results with the SEO on page. It may take a few months, but once your search position is established – as long as you abide by Google’s rules, you can always count on being found.

 

Your audience is limited

Despite the great popularity of social networks, the public on these platforms is limited because only members can follow company pages and read posts. And facebook users are already on the decline. eMarketer found Facebook lost about 2.8 million U.S. users under 25 last year. And Facebook’s 2018 doesn’t look much better.

A website on the contrary is always visible to everyone, all over the world!

 

No graphic customization

The graphic and branding aspect should not be underestimated. On social networks the graphic layout is the same for everyone and the customizations to adapt your page to the company image are very limited.

Your company page will be almost identical to that of your competitors!

With the creation of websites in WordPress, on the other hand, the graphics are completely customizable in accordance with your corporate image making you immediately distinguishable and reinforcing your image and your presence on the net.

 

No archive of your online activity

If you confine yourself to using only social media, any posts you make will have no historical archive, and will not be discoverable in future. A website, on the other hand, gives you full control over the information that is circulated on the web and, thanks to good positioning, it will bring traffic and users to your business. If you sell products or services for example, then it is unthinkable to rely exclusively on social networks and you will almost certainly need an ecommerce site, to create your virtual store and create a direct sales channel between you and your audience.

 

Website and social networks in perfect synergy

A website and social media both have their place.

An internet site today must involve the user with interactivity in real time to make it loyal to the brand.

You must focus on a responsive and mobile-friendly website, on simplicity, usability, loading speed and exploit the synergy with social networks and other online media. Facebook or Twitter to communicate in real time, YouTube to show informative videos, commercials or to present new products, Instagram or Pinterest to engage users with exciting images.

A website is like a tree from which many branches grow: you need to take care of all the useful channels to continue developing your business and your online presence.

 

If you think you need a website…

contact me today for a free quote!

 

2018-11-12T15:51:24+00:00

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Kris Keegan
Kris Keegan
17:21 10 Oct 17
I am so happy to have found Jon at Cayenne Pepper Design. He has created a fantastic website for our business and completed a great deal of work in a short period of time. He delivered the project above and beyond my expectations. We now have ideal website built the way we want with all the content and product range that we were looking to get online. I have had a few websites in the past from previous business ventures and this has been my best experience by far in terms of service. Jon is patient and works with you to create the product that you have in mind and advises with expert suggestions along the way. Thank you Jon! I would be happy to recommend you to friends and colleagues.
Paul Atkinson
Paul Atkinson
07:43 19 Dec 17
It's been great working with Jon found him fair patient and creative would recommend "thanks Jon"
Rizwan Ali
Rizwan Ali
10:18 09 Sep 17
Jon has been absolutely brilliant from start to finish with our website. The service cayenne pepper design provide is 5 star, Jon is an amazing guy to work with and he is available 24/7 to deal with any problems. We are extremely happy with our website and cant wait to work with Jon again in the future
GoldStar Electrical Services
GoldStar Electrical Services
15:25 14 Aug 17
Jon recently built a website for my electrical business that I am extremely happy with. Jon has a great work ethic, a fantastic attitude, and above all he's a really decent guy to deal with. Even after running into problems with GoDaddys hosting package (which is completely useless btw), he kept his cool and worked through all the issues in a measured and professional manner. I cannot recommend Jon and Cayenne Pepper Web Design highly enough and if I'm ever in need of another website, he will definitely be my first call!
Tiffany Adams
Tiffany Adams
08:15 24 Sep 17
Jon was lovely I would recommend him to everyone needing assistance with a website. I actually cannot thank him enough... he does his best ...
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About My Work

My name is Jon, and I’m the brains of this outfit! I’m a freelance wordpress web designer, with experience in HTML 5, CSS, Javascript, Dreamweaver and as a UX Web tester for a large firm in Manchester. Creativity and design is my passion, focusing on eye catching and unique results.

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