Which is Better? Woocommerce or Magneto?

Which is Better? Woocommerce or Magneto?

How do you choose the best platform for an ecommerce site? I evaluate the pros and cons of WooCommerce and Magento, the two most used systems in the world!

Online shopping is a great opportunity for companies and artisans who want to expand their market and sell their products online through an ecommerce website. Purchases on online sales sites in the UK in 2016 reached almost 20 billion euro, an increase of 18% over the previous year. The sectors that were the driving force were: tourism, IT, clothing, insurance, furniture, publishing and food..

Despite this impressive growth, many people do not yet understand the benefits of having their own online shop, instead of say selling on amazon or ebay.

Worldwide, the two most popular systems to create an ecommerce site are the Magento platform and WooCommerce, the famous WordPress plugin, even though in the UK, according to statistics, the sites created with WooCommerce are 42% compared to only 8 % of online e-stores created with Magento.

Both Magento and WooCommerce allow you to create responsive websites, have a solid architecture and are absolutely reliable. In addition both have a large community of developers behind them for new features and constant support.

On the other hand, their characteristics are very different: management costs, ease of use, flexibility of the platform, are all aspects to be evaluated carefully.

The choice must be made mainly on the basis of the e-commerce site to be implemented and the first question to ask is:

“How big will my online shop be and how will it expand in the future?”


  • Woocommerce is a WordPress CMS plugin specially developed to create ecommerce sites.

  • It is very lightweight and requires very little space on your hosting account.

  • It’s free

  • Many features must be added via external plugins

  • Better equipped for SEO thanks to its speed and better content management

  • Easy to use thanks to intuitive design and navigation

  • The use of different plugins could lead to security problems and attacks by hackers

  • Plugins and extensions are less expensive and easier to install and configure

  • WooCommerce can easily handle a maximum number of products around 2,500

  • Graphically the themes are completely customizable and cheaper


  • It is a platform developed specifically for ecommerce

  • Many versions are paid

  • It requires a lot of space on the hosting and possibly a dedicated hosting, obviously with higher costs

  • It has many features already integrated such as Multistore or Multilanguage

  • SEO is not as good as Woocommerce because content management is more problematic

  • It’s quite complicated to use and it takes a long time to learn it

  • Ensures greater security by being built specifically for ecommerce

  • Plugins and extensions are more expensive and complicated to install and configure

  • Magento can manage thousands and thousands of products and many orders at the same time

  • On a graphic level the themes are less customizable and more expensive

So, which one would you prefer to create an ecommerce site?

As we have seen, creating a website for online sales requires careful consideration.

To summarize, an ecommerce site in WordPress made through WooCommerce is lighter and faster, allows better SEO optimization and is also cheaper. It is particularly advantageous for small and medium-sized companies where the ecommerce site has a limited number of products.

Magento is more suitable for large online sales portals with a large number of products and many transactions, which also justify a significant economic commitment for the development and management of the platform.

If you are thinking about developing an e-commerce site for your business…

contact me now for a free quote!


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Paul Atkinson
Paul Atkinson
07:43 19 Dec 17
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Kris Keegan
17:21 10 Oct 17
I am so happy to have found Jon at Cayenne Pepper Design. He has created a fantastic website for our business and completed a great deal of work in a short period of time. He delivered the project above and beyond my expectations. We now have ideal website built the way we want with all the content and product range that we were looking to get online. I have had a few websites in the past from previous business ventures and this has been my best experience by far in terms of service. Jon is patient and works with you to create the product that you have in mind and advises with expert suggestions along the way. Thank you Jon! I would be happy to recommend you to friends and colleagues.
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Tiffany Adams
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About My Work

My name is Jon, and I’m the brains of this outfit! I’m a freelance wordpress web designer, with experience in HTML 5, CSS, Javascript, Dreamweaver and as a UX Web tester for a large firm in Manchester. Creativity and design is my passion, focusing on eye catching and unique results.

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